They are launching new range of naturally organic hair and skin care products called Bio-Fresh to the market. With huge collaboration with Charlie&Leo STUDIOS we have created designs for new product labels, web-site materials and brochure to engage consumers in this highly competitive market.
In this blog I will discuss the creative design and creation of product labels and website banners.
We have been asked to help the client develop design elements for website, banners, product labels and imagery for new line of shampoos, moisturising lotion and vitamin E cream.
I prepared few designs and organic colour tones for the product labels. Final designs which were after an evaluation chosen are shown in the main intro image above.
For example, as you can see in image bellow where I designed cream label, I tried to come up with the organic creamy feel, which I was able to achieve with carefully picked colour combination.
Furthermore here are some more examples of the labels created for shampoos.
As a part of brand design I was designing and developing website elements such as main header and animated gif banners.
Website header designs:
Website animated banners:
For whole project I used variety of design software mainly from Adobe creative suite.
Software used:
I will provide more in depth description about brochure designs and photo retouching techniques in my next blog post, so be tuned.
Great information about packaging and labeling
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